When Mattel approached RAPP about doing a complete redesign and rebuild of the Max Steel website, they wanted the end product to be much more visually exciting and engaging to the user. They wanted to see more animations, videos, interactivity for the user, and finally, games. The site was to feature Flash games and embedded HTML5 video clips from the Max Steel cartoons. A gamification layer was added so users could gain points and win badges as they completed tasks and kept returning to the site. In the end, the client was happy because the site was visually more exciting and got the user more engaged and encouraged them to come back to the site.
My roles and responsibilities: Management of frontend development team, coding of the Ultralink Creator (pictured above) with jQuery for interactivity, addition and maintenance of several sections and modules, jQuery and Greensock animations, frontend integration, and ongoing updates.