Which city do you belong in with your 2015 Toyota Yaris? New York? Austin? Malibu? This is the question asked of consumers or current Toyota owners through an email sent to them after they had shown interest in the 2015 Yaris (or other vehicles in the Toyota lineup). The email drives to a responsive landing page taking the user through a quick 5-question quiz. The answers given determine which of these 3 locations best fit their lifestyle. Once the quiz is completed, the user is redirected to one of three pages with the appropriate layout theme for either New York, Austin or Malibu. Each of these pages illustrate a few of the top features of the 2015 Yaris, and prompts the user to see the full Vehicle Features page on Toyota's main property website.
My roles and responsibilities: Lead developer, project timeline scoping and estimates, technical consultation, frontend integration, troubleshooting and optimization.